Privacy Policy

At Bus Hire UK, managed by BusRoute (referred to as “we,” “us,” “our,” or “Bus Hire UK”), we are committed to protecting your privacy. This privacy policy, alongside our terms and conditions and any other referred documents, outlines how we handle personal data we collect from you or that you provide to us. Please review it carefully to understand our perspectives and procedures regarding your personal data management. By accessing the Bus Hire UK website or app, you accept the practices detailed in this policy.

For purposes of the General Data Protection Regulation (GDPR), BusRoute Ltd is the data controller, registered in England and Wales under company number 14331259, with its registered office at 167-169 Great Portland Street, Fifth Floor, London, England, W1W 5PF.

The Information We Gather From You

We will gather and handle the following information about you:

• The information you provide us. This encompasses information you provide by completing forms on our website (bushireuk.co.uk) or app or through communication with us via phone, email, or other methods. It includes details you offer when searching for a product or service, engaging in social media features on our sites, entering a competition, promotion, or survey, and reporting any issues with our sites. The information you may share includes your name, address, email, phone number, financial and credit card details, personal description, photographs, and content from your social media accounts.
• The information we collect about you: During each visit to our sites, we automatically gather the following details:
  • Technical information, including the Internet Protocol (IP) address linking your computer or mobile device to the internet and your login credentials.
  • Details of your visit, such as full URLs, your navigation to, through, and from our site (including date and time), partners you viewed or searched, download errors, and any phone numbers used to contact our customer service.
  • Whether you are a registered trade professional or a valued customer, your location holds significant importance.
• We collect information about you from external sources, including when you use our other websites or BusRoute services. If we intend to share or combine this data with information gathered on this site or app, we will notify you at the time of collection and explain the purpose behind it. We work closely with various third parties, such as business partners, technical and payment service providers, delivery subcontractors, advertising networks, analytics firms, search information providers, and credit reference agencies. You will be informed when we receive information about you from these sources, along with how we plan to use that information.

Intended Uses of Your Personal Data

The table below outlines our intended uses of your personal data and the legal basis for each. When applicable, we also clarify our legitimate interests. It’s important to mention that we may process your personal data under multiple legal grounds, depending on the specific purpose of its use.

Purpose/Activity	Type of data	Legal grounds for processing, including the basis of legitimate interest
To register you as a new customer or trade professional	(a) Identity(b) Contact	Execution of a contract with you
To effectively manage and fulfill your order, including delivery:(a) Performance of a contract with youManage payments, fees, and charges.(b) Essential for our legitimate interests:Collect and recover debts owed to us.(c) Financial(d) Transaction(e) Marketing and Communications	(a) Identity(b) Contact(c) Financial(d) Transaction(e) Marketing and Communications	(a) Performance of a contract with you(b) Essential for our legitimate interests in recovering debts owed to us.
To oversee our relationship with you, which encompasses:(a) Notifying you about changes to our terms or privacy policy(b) Asking you to leave a review or take a survey.	(a) Identity(b) Contact(c) Profile(d) Marketing and Communications	(a) Performance of a Contract with YouTo manage our relationship with you, which includes:(a) Identity(b) Necessary for Compliance with Legal Obligations(b) Contact Information(a) Informing you of changes to our terms or privacy policy(c) Profile Information(c) Essential for Our Legitimate Interests: Maintaining up-to-date records and analysing customer and trade behaviour.
To enable your participation in a prize draw, enter a competition, or complete a survey	(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications	(a) Performance of a contract with you(b) Crucial for our legitimate interests, this allows us to analyse how customers and trade professionals use our products and services, fostering their development and supporting our business growth.
To manage and safeguard our business and websites, we engage in troubleshooting, data analysis, testing, system maintenance, support, reporting, and data hosting.	(a) Identity(b) Contact(c) Technical	(a)Essential for our legitimate interests include business operations, administration, IT services, network security, fraud prevention, and any business reorganisation or group restructuring initiatives.(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications(f) Technical	Essential for our legitimate interests: to analyze how customers and trade professionals utilize our products and services, to enhance and expand our business, and to refine our marketing strategy.
Leverage data analytics to improve our website, products, services, marketing strategies, and customer experiences and relationships.	(a) Technical(b) Usage	Necessary for our legitimate interests (to define types of customers and trade professionals for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you	(a) Identity(b) Contact(c) Technical(d) Usage(e) Profile	Essential for our legitimate interests (to enhance our products/services and expand our business)

Change of purpose

We will use your personal data only for the purposes for which it was collected unless we identify a legitimate need to use it for another reason that aligns with the initial intent. If you’d like an explanation of how the new purpose is compatible with the original, please contact us. Should we need to use your personal data for a different purpose, we will notify you and clarify the legal basis that permits this action. Please note that we may process your personal data without your knowledge or consent, in accordance with the aforementioned rules, when required or permitted by law.

Cookies

Our website employs cookies to differentiate you from other visitors, enhancing your browsing experience while enabling us to improve our site.

Uses made of the information

We use information held about you in the following ways:

• Information you provide us: We will use this data to:

○ To meet our contractual obligations and provide you with the requested information, products, and services.

○ To notify you about additional goods and services we offer that are similar to those you’ve already purchased or inquired about.

○ To offer you, or allow selected third parties to offer you, information on goods or services that may interest you. Our approach is as follows: For existing customers or trade professionals, we will contact you electronically (via email or SMS) solely with updates on goods and services akin to those from prior transactions or negotiations. For new customers or trade professionals, if we permit selected third parties to use your data, they (or we) will contact you electronically only with your consent. If you prefer us not to use your data in this manner or not to share your details with third parties for marketing purposes, please indicate your preference by ticking the appropriate box on the form where we collect your data.

○ To update you on changes to our service.

○ To present our site content in the most effective way for you and your computer.

• Information We Collect About You: We will utilise this information to:
  • To manage our sites and support internal operations, such as troubleshooting, data analysis, testing, research, and statistical and survey purposes;
  • To enhance our sites, ensuring content is delivered in the most effective way for both you and your computer;
  • To enable your participation in our service’s interactive features whenever you choose;
  • As part of our commitment to ensuring the safety and security of our sites,
  • To assess and comprehend the effectiveness of the advertisements we present to you and others and to provide you with relevant advertising;
  • To offer suggestions and recommendations to you and other site users about goods or services that might interest you or them.
• Information from other sources will be combined with what you provide and what we collect about you. This integrated information will be used for the purposes outlined above, tailored to the types of information we receive.

Information Disclosure

You acknowledge our right to share your personal information with:

• Selected third parties include:

○ Business partners, suppliers, and subcontractors engaged in fulfilling any contracts we have with them or you;

○ Advertisers and advertising networks that need the data to choose and display relevant ads to you and others;

○ Analytics and search engine providers that assist us in improving and optimising our site.

We will disclose your personal information to third parties:

● If we sell or purchase any businesses or assets, your personal data will be disclosed to the potential seller or buyer of those businesses or assets.

● Should BUSROUTE or a substantial portion of its assets, including its Bus Hire UK operations, be acquired by a third party, the personal data it holds about customers and trade professionals will be among the assets transferred.

● If we are obligated to disclose or share your data to comply with legal requirements, enforce or apply our terms of service and other agreements, or safeguard the rights, property, or safety of Bus Hire UK operated by the main company BUSROUTE, our customers and trade professionals, or others, we will do so. This includes exchanging information with other companies and organisations for fraud prevention and credit risk reduction.

Where we store your personal data

Your information is stored on our secure servers, and payment transactions are encrypted with SSL technology for enhanced security. If you’ve selected a password to access certain parts of our site, it is your responsibility to keep it confidential. Please do not share your password with anyone. Unfortunately, transmitting information over the internet is never entirely secure. While we strive to protect your personal data, we cannot guarantee its security during transmission to our sites; such transmissions are undertaken at your own risk. Once we receive your information, we will implement stringent procedures and security measures to prevent unauthorised access.

Data retention

We will keep your personal data only for as long as necessary to achieve the purposes for which it was collected, including fulfilling legal, accounting, or reporting obligations. To determine the appropriate retention period, we consider the data’s amount, nature, and sensitivity, the risk of unauthorised use or disclosure, the purposes of processing, and whether these can be accomplished by other means alongside applicable legal requirements.

Your legal rights

Under data protection laws, you have specific rights concerning your personal data. To exercise these rights, feel free to contact us.

Typically, no fee is required.

Accessing your personal data or exercising any of your other rights is free of charge. However, if your request is manifestly unfounded, repetitive, or excessive, we may charge a reasonable fee. In these instances, we also reserve the right to deny your request.

What we may need from you

To verify your identity and uphold your rights to access your personal data (or exercise any other rights), we may request specific information from you. This security measure ensures that personal data is not disclosed to unauthorised individuals. Additionally, we might contact you for further details regarding your request to expedite our response.

Time limit to respond

We aim to address all legitimate requests within one month. However, if your request is particularly complex or you have submitted multiple requests, additional time may be required. In such instances, we will notify you and provide updates accordingly.

Changes to our privacy policy

We will announce any future changes to our privacy policy on this page and, if needed, notify you via email. We recommend checking this page regularly to stay updated on any revisions or modifications.

Contact

We welcome any questions, comments, or requests regarding this privacy policy. Please direct them to info@busroute.co. 

If you have any complaints about data protection, you may contact the Information Commissioner’s Office (ICO), the UK’s supervisory authority for such matters (www.ico.org.uk). However, we kindly ask for the opportunity to address your concerns before you reach out to the ICO, so please contact us first.